Users will soon have a updated setting that permits them to lessen the amount of AI-made videos appearing in their feeds. This initiative comes as the service disclosed that it currently hosts over 1 billion AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a global launch. This advancement comes amid a surge in content created by AI, fueled by recent content generation software.
The Broader AI Trend
Recent reports that nearly a tenth of the quickest rising content creators on a competing service exclusively feature content made by AI. A considerable share of this output is deemed mass-produced AI material, a phrase for inferior, mass-produced content that is often nonsensical or surreal.
Our research shows that many people like content produced via AI tools, from digital art to educational videos, and we intend to provide users the option to increase or decrease of that, based on their own choices,” stated a company executive.
AI on the Platform
The service shared that there are currently 1.3 billion videos on its network identified as artificially created. Collectively, over 100 m videos are added to the platform every day, making AI-generated material a relatively small portion of its complete catalog.
User Control Features
Users will be in a position to reduce or increase the level of AI content they see by using the topic control setting in the app and selecting “AI-generated content”. Other topics that are already be controlled under the tool cover current affairs, fashion, aesthetics, and movement.
Content Labeling and Policies
The platform’s rules require creators to tag lifelike artificially created content, and it forbids dangerous AI impersonations of well-known individuals or crisis events. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.
Additionally, the platform will now add an artificially created label to content created with its proprietary AI systems, or flagged by an industry-wide initiative for spotting AI-generated material. This measure is intended to help prevent users from trying to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is also launching a two million dollar educational fund for specialists and organizations to create learning resources about ethical AI use. This project will support educational bodies specializing in teaching coding and technology.
Moderation Strategy
The platform has justified its moderation strategy, during discussion over proposals to lay off a large number of content moderators in Britain. The company is expected to cut 439 jobs in its user protection department in London, with trade unions and internet security professionals raising concerns that humans are being replaced by automated systems.
A senior executive explained that staff-based oversight would continue to be important, but artificial intelligence can protect employees by filtering out the most graphic content prior to it gets reviewed by people. TikTok announced a significant reduction in explicit and harmful content reviewed by human moderators over the last 12 months due to the use of its automated systems.
“We think that it’s essential to balance people and machines to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s highly necessary to limit contact with harmful content as quickly as possible, which is where a lot of the machine support is making a difference process content quickly.”
