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Friday, October 9, 2026
Global Services Lab

This Year's Biggest Films Told Us to Consume the Wealthy Once More. We Still Refuse to Listen.

A recurring theme courses through numerous 2025's popular films. This concept that stretches far back to the era of Charlie Chaplin. Within the DCU reboot *Superman*, the villain is a envious, ruthless billionaire exploiting his enormous resources to smear Earth's greatest hero while manipulating world events for personal gain. Within the dinosaur sequel *Rebirth*, the villain is a rich pharma-bro squandering a fortune to cast the heroes into a monster-filled death trap to boost his wealth. In Disney's *Zootopia 2*, the antagonists are a dynasty of ultra-rich lynxes who stole a altruistic inventor's life-changing idea and set her up for murder, purely for their financial benefit.

A Lineage of On-Screen Wealth Disparity

Within the dystopian thriller *The Running Man*, Josh Brolin embodies a wealthy villain controlling a TV network that makes millions by exploiting and murdering people living in abject destitution, while employing digital impersonations and a powerful smear campaign to portray them as avaricious, indolent, terrifying criminals. The musical *Wicked: For Good* is less direct about wealth disparity as overtly, but its antagonists live in conspicuous opulence while taking advantage of and mistreating Oz's poorest citizens, forcing them into unemployment and into bondage. The Chinese animated hit *Ne Zha 2*, the year's highest-grossing movie, pits the scrappy people of a struggling farm town against arrogant elites who live in extravagant sky-high mansions above the clouds. Remarkably, the zany farcical update *The Naked Gun* revolves around a billionaire's scheme to bring about worldwide catastrophe — for his own profit, needless to say.

It is not particularly surprising in a string of movies assuming as fact that the wealthy have excessive influence, are devoid of conscience, and a endless, demanding appetite for more wealth. "Elites are the bad guys and plucky heroes are heroes" as a concept dates back to the dawn of cinema, with the Little Tramp's adventures setting his perpetually impoverished Little Tramp character against fat cats, industrialists, and inept, drunken millionaires. From the Mickey Rooney/Judy Garland "Let’s put on a show" films of the 1930s to the 1980s dance movies that refreshed a similar story for the era of the greedy, harmful tech-bro villain, the whole legacy of cinema is packed with "eat the rich" stories, which presume that riches is incompatible with core morality, and exalt the overthrowing, downfall, and sometimes destruction of powerful, wealthy people.

The Release That Fails to Transform

Nevertheless, inexplicably, we consistently fail to taking down the wealthy. Whenever lawmakers react to a tragic gun violence event by faulting popular entertainment, I feel exasperated, because if people actually were that susceptible — if regular exposure to an idea via media was enough to make it seep the societal mindset — certainly American society would not persistently revere billionaires. And yet the news reveals regularly that a frightening percentage of Americans subconsciously equate riches with smartness and importance, even after one hundred years of the world's most beloved movies promoting a contradictory message.

Actually, it looks as though the endless parade of class-conscious storylines in American cinema has provided us with a pressure release that hinders real-world action. Provided with a steady diet of largely uplifting stories where the everyman triumphs, while the billionaires are defanged and humiliated, everyone can walk away feeling good about good conquering evil. These films are like ethical parables, pretending that the system works, and that resourceful individuals will weed out any bad apples among the mostly industrious, moral, worthy wealthy who lifted themselves on their own merit.

A More Pointed Edge in 2025

Even though 2025's movies aren’t new in that respect, they do follow some modern developments among class warfare stories: They’re getting more enraged, more pointed, more direct, and observably more violent. It’s rarely enough these days to see rich people learn a useful lesson in empathy, like in 1941's *Sullivan's Travels*, or lose their money to the people they oppressed, like in 1983's *Trading Places*. In 2025, avaricious, malicious wealthy people were slaughtered by fantastical monsters (*Death of a Unicorn*) and devoured by a enormous hybrid beast (*Jurassic World: Rebirth*). They were obliterated on a distant sphere (*Mickey 17*) and gunned down point blank on live TV (*The Running Man*). They were murdered with a corkscrew (*Companion*) and bludgeoned by an up-and-coming rival (*Him*).

"Very few of 2025’s extremely affluent villains get the packed into a police car conclusion, perhaps because it’s become so obvious that rich people live by a separate justice system, and are very likely to buy their way out."

The "arrested and awaiting trial" outcome isn’t cathartic anymore. Rather, these villains are likely to perish at the final act of their movies, often in particularly grotesque, ironic ways.

Key Exclusions

Some films diverge, of course. The iconic villain in *Superman* is merely humiliated, exposed, and sent to prison. Evil mastermind Julian Dillinger in *Tron: Ares* winds up exiled to the virtual grid, where he’s clearly being saved for future installments. Korda in Wes Anderson's *The Phoenician Scheme* loses all his money and is transformed as a person. The antagonist family members in *Zootopia 2* are revealed to be frauds and deceivers, but they don’t meet|avoid

AP
By

Alicia Pugh

A digital strategist with over 15 years of experience in global business innovation and technology consulting across multiple industries.

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